I’m assuming there are some Lesbians who follow this blog, so I’m asking you: do you feel like advertisement is geared toward you? It’s honestly not something I’ve ever thought about. I just buy what I want or need no matter who is in the commercial.
When Sarah Warn founded AfterEllen.com in 2002, there had never been a lesbian sex scene on broadcast television. The site’s namesake, Ellen DeGeneres, and Portia de Rossi hadn’t started dating yet. And The L Word — still, perhaps, the most important title in the lesbian pop culture canon — hadn’t even aired.
“At the time, there were so few lesbian and bisexual women on TV that you could literally count the number,” Warn told BuzzFeed News.
She started AfterEllen as a place to write about the representation of queer women on our screens. It was a hobby, at first, but over the next 14 years it became one of only a shrinking number of publications produced by, for, and about queer women. By the time Warn left AfterEllen in 2009, it was owned by Logo, Viacom’s LGBT wing. In 2014, the site was acquired by Evolve Media. According to then Editor-in-Chief Trish Bendix, Evolve gave AE two fiscal years to profit alongside the company’s roster of women and mom-focused publications.