Bravo to ModCloth for taking such a bold step. I hope Rye is successful in all her endeavors.
The world of fashion advertising and editorial content is rampant with examples of the same type of woman, but buzzy fashion e-tailer ModCloth wants to change all that. For its #FashionTruth campaign, ModCloth is spotlighting its loyal Los Angeles-based customer Rye Silverman, a transgender writer and comedian who not only loves experimenting with style and beauty looks but also wants to inspire people who have been left out of the mainstream discourse.
When #FashionTruth launched in September 2014, ModCloth pledged to use diverse models, never to Photoshop, and to sell its clothing in a variety of sizes beyond 0 to 6. “The message we hear time and again is that only ‘aspirational’ imagery sells, and over time, the industry has converged on a very narrow definition of the word — a definition that makes many women and girls feel like they are not and cannot ever be good enough,” co-founder and Chief Creative Officer Susan Koger said in an open letter. “But the industry hasn’t always been this way, and it doesn’t have to be this way today.”