Olympic Advertisers Come Out in Support of Gay Rights

Well, finally!

There has been no shortage of protests and calls for Olympic sponsors to take a firm stance on gay rights in the lead-up to the 2014 Olympic Games in Sochi, especially in light of Russia’s anti-gay propaganda laws last year and international outcry following Russian President Putin’s recent comments linking homosexuality and pedophilia.

But only a few companies have chosen to hop off the fence and voice a solid standpoint on gay rights, at the risk of entangling their brands in political controversy, while the Olympics’ top 10 corporate sponsors have stayed comparatively silent.

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