Olympic Sponsors Were Warned About Sochi

I wonder how many future hosts of the Olympics are paying attention to what is happening in Sochi and making adjustments or plans accordingly. I am hoping this will be the only “bad seed” Olympics we have, but I doubt it. 😦 If not LGBT issues, then it’ll be something else.

Coca-Cola has been forced into the closet regarding its sponsorship of the 2014 Winter Olympics in Sochi. It has shut down an interactive feature that allowed people to put messages on Coke cans cheering the Olympic athletes. The scrapping of the feature comes days after LGBT activists hijacked the campaign, urging people around the globe to use the cans to highlight messages about Russian anti-gay brutality and what activists view as Coke’s demonstration of its tacit lack of concern about Russia’s anti-gay laws by sponsoring the games.

That happened a couple of days after Coke saw its iconic 1971 commercial featuring singers wanting “to buy the world a Coke” re-edited by Queer Nation NY, going viral, with images added showing Russian security officials and police brutally cracking down on LGBT protestors.

McDonald’s, meanwhile, has surrendered a hashtag meant to cheer on American athletes, #CheerstoSochi, which was taken over by LGBT activists. It’s been used by people around the world — translated into Japanese, German, French and Russian — to highlight Russia’s repression and the McDonald’s Corporation’s sponsorship of the Sochi games. Ronald McDonald has been turned into an icon of hate, while Proctor & Gamble is being accused of supporting a different kind of cleansing than its soaps and detergents advertise. And there is much, much more to come.

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